Cultural identity mark of Povoa de Varzim, portrayed by character The poveiro, a man full of stories, adventure, loves and struggles. Inspired by the book of António dos Santos Graça with the same name, The poveiro reflects uses, costumes, traditions and legends that portray the character of Povoa de Varzim Fisherman, distinguished by its enormous bravery and experiences sea.

A marca The poveiro born with the aim of reviving the local culture of Povoa de Varzim, by promoting their icons and traditions that will be present in the various product lines, where culture and design make perfect marriage and reflecting this as very identity, as our. In this context, the brand is aimed at all Poveiros and people who love to Povoa de Varzim, as well as the tourism sector, to all those who visit us, and we would like them to take with them a little of our land and our culture.

A marca The poveiro It aims to stimulate interest and public knowledge of different backgrounds and ages by the roots, the heritage, the architecture and all the social base Poveiro. As in the book Grace Santos, we look at society and its future, making it a fun and relaxed way. Like this, The poveiro is seeking notoriety nationally and internationally, as a reference of Povoa de Varzim, and create critical mass and reflection on the crucial issues of society Poveira, promoting the interaction of Poveiros with their own roots and culture.