A Street Junqueira, known simply as Junqueira, It is a traditional shopping street in the center of Povoa de Varzim. It is the leading and oldest shopping street, with various shops, some of which are centuries old, and commercial galleries. The street name comes from the reeds that there would be abundant, um forming juncal. There were streams in zone, as witnessed by the remains of an old bridge between the Casino and the Grand Hotel, in Alegre Walk, today visible to the public. Ali came the old creek da Silveira and the estuary that, before being channeled, It is spreading to the adjacent Junqueira and.

In the nineteenth century the street Junqueira becomes eminently commercial, where all type of products could be found, thus becoming dominated by the commercial bourgeoisie Poveira, and seen as your living room for outsiders. That way, by between decked verandas, went there to parade most of the processions of Varzim. Since commercial or seu, Rua da Junqueira became pedestrian in 1955, therefore of the oldest in Portugal to ban motor traffic or other “vehicles of any kind“, by order of the Speaker of the House, Major Mota, whose life-sized statue of bronze is at the street entrance by the Republic Square, next to the Chapel of San Roque and Santiago. The commercial and business importance of street grew so that today few people living there. But it was not always so. Is that lived there eminent figures poveiras: na casa do n.º 3 Leonardo was born Coimbra, medical and protective of children; no n.º 5 died António dos Santos Graça, ethnographer and journalist; no n.º 14, He lived and died journalist and historian Cândido Landolt; e no n.º 1 Barbosa was born Viriato, investigator in studies Poveiros.

The street is rich in buildings from the nineteenth and early twentieth century and where we can find about a hundred shops, highlighting the fame of national jewelery trade, namely centennial Jewelery Gomes, suppliers of the Dukes of Bragança, a Jewelery Tavares ou a Jewelery Milhazes. During the time of the New State, tall figures of the regime were also seen there with their families.

The street Junqueira is the street connecting the Praça do Almada Alegre to Ride, where once the northern population visiting the beaches and Varzim, today, although no longer have that character, people are keen to go there. The Junqueira can not live without the adjacent areas: Republic Square, Largo David Alves and small streets pedonalizadas de Sousa Campos, Bridge, Seawall, dos Cafés, the New Pier Joy and Lane.